photoSCHWEIZ 2021
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Lukas Wälli

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Conscious handling of diversity in society. Respect and appreciation towards a person who is different. We are witnesses of the most recent & global movement in contemporary history; DIVERSITY, the development of diversity has not only changed the political world, but clearly also that of fashion and fashion-photography respectively. Priscilla, priorly stigmatized, no jobs for years, suddenly in demand worldwide as a result of the new "diversity" & "inclusive booking" movement, is shooting for major campaigns for Gucci or Vetements. As such, we consciously choose to shoot a story that feels rough and pure, vulnerable yet bold.