photoSCHWEIZ 2021
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We are used to the defining quality of fashion – we become someone by getting dressed in the morning. A queen wears a crown, a model wears heels. This project exposes a different relationship between the self and its construction. It puts to the test the idea that clothing (and the identities we take on through it) exists in their perfectly determined ways. It explores fashion as something external to us - something imposed, something uncomfortable, something familiar, something unfinished. The self becomes a character in a world of fashion. Can it be up to us to create ourselves? Can we write our own story by paying attention to how the story is made? The team: Art Direction: Anna Lytvynova Model: Ava Tao Styling: Julia Jauner Hair & Make-Up: Claire Boutellier Agencies: Scout Model Agency & MakeItUp Agency Photography & Retouch: Carlos Cordero-Rosales